Inside knowledge of the suburb
A local agent lives and breathes real estate in your area and they know how to sell not only your property, but the suburb benefits as well. Their knowledge of past sales and local market trends are top of mind and they are more likely to be able to upsell your property because they will know how to compare it in the marketplace. The confidence they display is evident to potential buyers and this translates to buyers trusting the agent’s sales pitch.
Understand the potential value of your property
If an agent has recently sold a property next door, one down the road and one a street away there’s a good chance they will have a pretty clear idea as to how much your property could sell for. Markets obviously change and for that matter they can change within a four-week auction campaign, however having this experience gives the agent an insight into the market, what buyers are looking for and how much demand there is for properties like your own.
Having a solid understanding as to how much you could sell your property for gives you confidence when embarking on the sales campaign.
Database of prospective buyers
An agent who is active in your area and is familiar with selling your type of property will undoubtedly have a database of prospective buyers they can tap into even before your property goes on the market.
As part of the interview process you should ask the agent to provide testimonials from past local clients. Testimonials can help give you peace of mind and confidence that you are choosing the right agent for you. You never know you might even know the person who wrote the testimonial!
Local agents have local tradespeople so if your property is need of some quick repairs before it goes on the market, they can often ensure their team of reliable local tradespeople can get to your place quickly and finish the job efficiently.